You would have heard about the buzz around generative AI and its potential to revolutionize the creative industry by now. I just saw a friend post a survey on LinkedIn asking if we are getting tired of hearing about it yet.
If you have spoken to me within the past 10 years, I have been shouting about AI for a long time now. I am concerned about the impact of the technology on us as professionals, as well as the economy at large, but I will share these on a separate track. As a player in this industry, you may be apprehensive about its limitations and possible dangers but if you’re not willing to play, you risk losing out in the long run.
So in this post, let me shall three steps I recently shared with my team at Brandcore to help them get started with generative AI, I hope it helps you too!
Step 1: Play
The first step is to try it out. There are plenty of platforms available to experiment with, such as ChatGPT or Microsoft Bing Chat for text generation, and Midjourney, Stable Diffusion, or even Bing Image Creator for image generation. Keep an open mind and see for yourself what the limitations are. You might be surprised by what you can achieve.
Step 2: Learn
The key to using generative AI effectively is prompt engineering. This involves writing a prompt that enables the platform to produce something useful for you. There may be some jargon to learn and unique idiosyncrasies to each platform to be aware of. For instance, Bing image doesn’t respond well to the word “fat,” while Midjourney has no issues with it.
Step 3: Mix
At this stage, we are not at the point where the technology can replace professionals. It’s essential to combine the capabilities of the platform with your experience and training to achieve the desired outcome. Visualize what you want, and direct the platform towards that outcome. Then use tools like Photoshop or Canva for design work and search engines for writing tasks to complete the final product.
In conclusion, generative AI is a powerful tool that can help you optimize your results. By following these three steps, you can get started on your journey to exploring the potential of generative AI. Remember to approach the technology with an open mind, be willing to learn, and mix it with your skills to achieve the best outcome.